The North Face
INSPIRED BY THE SEA, DESIGNED IN THE CITY
The brand name of Nautica comes from the Latin "nauticus", which means ship. Without water, we will lose ourselves. Water is the soul of brand culture.
Bring the inspiration of the sea to everyday style across the world.
We use different design languages to introduce it into every corner of the store and
From the display table of the ship type, props of the sailing board, and atmosphere conveyed by the store as a whole, our immersive design language can be heard.
To speak out our vision: inspire and enable people to experience the joy of water.
“Great to delivered two refreshing store concepts for Nautica without compromising on our DNA, and helped Nautica drive both concepts to market successfully in record time!”
Adela TanVP, Greater China Nautica
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