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The North Face


The North Face® Urban Exploration is the downtown expression of the brand.
We've been involved in many ways of retail concept and store design, brand marketing, product consultation, to enhance brand presence.
The inspiration behind our store design is drawn from the place where we live and play: the roof top, the city street, the abandoned place and the tunnel.
We use the urban elements to enhance that we look like and how things feel. We incorporate them with purpose, care and craft, to create environments that are authentic, considered and inviting.

"Thank you for being a part of our renaissance with the great Urban Explorer store concept.It is indeed a big milestone for The North Face."

Eric ToselloVP.Greater China.The North Face


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