WORKS
Allbirds / Dickies / Timberland / Adidas / Nautica / The North Face / Under Armour / Hipanda / Advance Denim
Allbirds

GLOCAL STORY

Allbirds Harn and Anmao wanted to restore trust in the simple act of eating in China, and they came to IDEO to build a scalable business based on that vision. This was essentially a startup, a shared commitment between IDEO and Hunter Gatherer.
Dickies

YOURS TO MAKE

Dickies Harn and Anmao wanted to restore trust in the simple act of eating in China, and they came to IDEO to build a scalable business based on that vision. This was essentially a startup, a shared commitment between IDEO and Hunter Gatherer.
Timberland

NATURE NEED HEROES

Timberland At Timberland, we believe that a greener future is a better future. It is time for us to use the power of brand to inspire and equip the world to step outside, work together and make it better.
Adidas

ALL IN

Adidas Marathon is not just a race. It’s more of a ceremony. We connect the relationship among sports, brand and urban culture. Enlarge the movement to drive the cultural spiritual influence through the presentation of event.
Nautica

INSPIRED BY THE SEA,DESIGNED IN THE CITY

Nautica The brand name of Nautica comes from the Latin "nauticus", which means ship. Without water, we will lose ourselves. Water is the soul of brand culture.
The North Face

NEVER STOP EXPLORING

The North Face The North Face® Urban Exploration is the downtown expression of the brand
Under Armour

INVISIBLE DESIGN POWER

Under armour “Products can be used most naturally only when they are not noticed. Naoto Fukasawa“ We believe A good design is in the simplest form to delivery more free to use.
Hipanda

REBELLIOUS

Hipanda Hipanda takes multi-culture and street trend as the keynote of the brand. Pay great attention to the understanding of Chinese local youth and closely follow the international trend at the same time.
Advance Denim

TRUE TO DENIM

Advance Denim How does a pair of chinese jeans finally came into your sight? We twist tradition with modern elements and rediscover the story of denim. coming into sight.
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