The North Face
Marathon is not just a race. It’s more of a ceremony.
We connect the relationship among sports, brand and urban culture. Enlarge the movement to drive the cultural spiritual influence through the presentation of event.
Marathon is not a track with bunch of people involved, not an hour of participation, not an aim from start to the end. It‘s about that we can feel different culture atmosphere and the power that drives us forward, running across the streets of different cities.
So we integrated our understanding of urban culture into race theme and every detail design of event. Aim to guide the participants to enjoy running itself and every breath in the city.
If you love what you do, do it in your full strength.
You might also like
Invisible design power