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Under armour

INVISIBLE DESIGN POWER

“Products can be used most naturally only when they are not noticed.  Naoto Fukasawa“ We believe A good design is in the simplest form to delivery more free to use.
We repeat this approach in the retail concept of under amour to design for implicit requirements. Expand the product display and increase the storage capacity at the same time. Create a more intuitive product display form and make the interaction between customers and products more direct.
The interaction of fixture itself is the charm of design. It is precisely because of its natural process that the design can be naturally integrated into the consumer behavior.

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